PASSION

The story of a family project

A life of success handed down through generations

 American Fur was born in the 60s, specializing in cleaning, treatment and summer storage of furs.

In 1975 Luciano, who was already an entrepreneur, married Elena, a multi-champion athlete of the Bulgarian national basketball team, and they both continued the path taken by their families. In the 90s Luciano and Elena, together with their son, decided to expand the business activity, which was focused on the fur sector, becoming more known not only in the province of Reggio Emilia, but also in the rest of Italy.

Over the years, American Fur has decided to add the dyeing service, a fundamental activity for the company, which has the coloring of the fur base as its main objective, making it a unique and non-standard product.

Thanks to their specialized laboratory, American Fur is not limited only to the production of completely new and unique furs, but also offers repair and assistance of already sold items, as well as summer storage of furs in a safe and climatically suitable place.

Over the years, this wide variety of services has allowed American Fur to create a closer and ever-changing relationship with their customers.